Case Study: DOXA Chronograph Commercial

Doxa came to us with a concept;

“We want our new chronograph release to be associated with cave diving”

Multiple Deliverables

A priority for this production was to maximize the value of the shoot getting a variety of content out of the production.

From editing versions for mobile release, online release, and looped person event content we delivered it all.

Chrono Release Film:

Descend into the depths of the Earth and witness a world beyond imagination in the riveting film shot in the Mexican Cenotes. Protagonist, an avid cave explorer wears his orange dial DOXA SUB C-GRAPH on a daring exploratory dive through incredibly blue clear water in search of unseen virgin cave. This film was used at WW 2023 for the release of the DOXA C-Graph.

Whats Your Adventure?

A short film that asks the question ‘Whats Your Adventure?’ as we leap from a healthy combination of above and below water footage.

This film will be used for opening events and experiences with DOXA watches in 2024.

Shorter cut:

A shorter, punchier cut, as requested by the brand. Following the same protagonist as before, this cut is more suitable for social media and to show before speeches at events.

Additional Concept:

Follow our protagonist as he plans his upcoming dive in the deep Mexican Cenotes, with his trusty map and DOXA SUB C-GRAPH in hand.

Short Documentary Film:

A documentary concept we included as a spec piece for DOXA to use in their social media and Piece is currently unfinished as the brand opted not to use the content.

Background Imagery

Designed for mixed web use as slo motion videos and as stills. DOXA asked for a variety of wide shots that could be looped and placed on the website as a backdrop to be paired with text and imagery of their new products.

Still Imagery

Designed for mixed web, social, and large format printing. DOXA asked for a variety of stills that could be used in a variety of different locations.

Event Based Cuts

Designed for a specific tall television at events.

DOXA asked for a variety of their watches to be edited on top of lifestyle and adventure video. Resulting in a engaging customer experience.

APPLICATION OF CONTENT

Pictured here, the main film rolling at Watches of Switzerland Hudson Yards New York City at night.

Pictured Here, a vertical television playing one of our extended cuts on a loop as images of the watches are displayed. Adjacent to the television is an example of DOXA’s boutique experience for potential distributors and clients.

This was at the Beau Rivage hotel in Geneva Switzerland. At the DOXA suite during Watches and Wonder 2023.

Pictured here, large print of one of the stills we delivered at the Beau Rivage hotel in Geneva Switzerland. At the DOXA suite during Watches and Wonder 2023

Social Media

Our content expertise has helped DOXAs social media presence as the two videos posted to date became the most viewed pieces on their entire Instagram page, 13 times more views than their previous brand films!

[as of May 1 2023]

We're proud to have created content that stands out and connects with DOXA’s followers